On July 3, 2025, XS.com officially opened its first office in Kuwait City, marking a major step in its Gulf region expansion. Serving as both a client support hub and a local market development center, the new branch aims to enhance service delivery and brand visibility.
🤝 Strategic Local Partnership
To enter the Kuwaiti market, XS.com joined forces with NVEST, part of the Construction Group and Al Wataniya Group, creating a joint venture called “XS Online.” This partnership enables XS.com to establish a physical footprint in Kuwait, positioning the company to better serve clients in the region.
XS.com’s top executive highlighted that this move reflects the company’s long-term dedication to its Gulf strategy. He noted that having a local base in Kuwait enables them to respond quickly to client needs and reinforces credibility across the GCC markets. The CEO of NVEST added that the new office will be essential for executing XS.com’s regional plans and managing relationships and communications effectively.
📈 Growth in Retail Trading
Kuwait is experiencing a notable surge in retail trading activity. With a population nearing 4.8 million, nearly 38% of trading volume on the national bourse came from retail investors in 2024. Additionally, the number of active trading accounts jumped nearly 20% in the first half of this year, reaching around 20,000.
Although there is no specific licensing regime for CFDs in Kuwait, many international and local brokers, including well-known names as well as Kuwait-based firms, are offering services to residents through cross-border arrangements.
🌐 Gulf-Wide Expansion Strategy
XS.com’s new Kuwait office reflects a growing strategy among CFD brokers to deepen their engagement in the Gulf. While many have established headquarters in Dubai to manage operations, Kuwait is quickly becoming an important destination for on-the-ground market development.
In short, the launch of XS.com’s Kuwait office underlines its commitment to the Middle East: enhancing local support capabilities, strengthening partnerships, and capitalizing on a booming retail trading landscape.
