Jean Philippe, a board advisor at Ultima Markets, believes that true sustainability means thriving today without compromising tomorrow. In his view, whether in forex trading or crypto mining, brokers face growing scrutiny over their environmental footprint. For example, crypto mining alone now consumes as much electricity as some small countries.
📘 Free Education: The Foundation for Everyone
Ultima Markets has launched a new initiative called the Sustainability Academy, offering short, accessible lessons from professors and industry experts on:
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Climate-related financial risks
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Sustainable finance
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Nature-based solutions
Philippe emphasizes: “These insights aren’t just for investors or traders—they’re for anyone who pays bills or lives in society.” Their goal is to make sustainability knowledge digestible and non-intimidating, avoiding jargon and complexity.
✅ Genuine Transparency Over Marketing Gimmicks
Ultima is a signatory to the UN Global Compact and releases annual progress updates aligned with specific UN Sustainable Development Goals (SDGs)—notably SDG 17 (Partnerships for the Goals). Philippe stresses: “When we commit to 20 videos, we deliver exactly that—not inflated claims of millions reached.” It’s a firm stance against greenwashing and empty PR.
🚫 Carbon Credits Alone Don’t Solve the Problem
Philippe warns that many brokers see carbon offsets as a convenient, short-term patch to appear green, even when such projects lack credibility. Ultima currently avoids purchasing offsets and instead focuses on measurable internal CO₂ reductions, exploring blockchain-based verified carbon credit systems to ensure legitimacy and energy efficiency.
While major brokers like IG, CMC Markets, Plus500, and Saxo Bank have published ESG reports and set net-zero goals, none has implemented a sustainability learning platform as comprehensively as Ultima Markets.
🎯 Attracting Clients Who Value Sustainability
Rather than using sustainability as a marketing ploy to drive trade volume, Ultima aims to connect with clients who genuinely care about the future—similar to consumers who prefer ethical fashion or organic food.
Philippe notes that sustainability knowledge can reshape how traders view investment sectors. For instance: “A bank might no longer finance a factory in a flood-prone zone knowing it’ll be underwater in two decades.” Energy costs, regulations, and technological shifts will determine which industries survive long-term.
In summary, Ultima Markets isn’t relying on superficial fixes like carbon credits. Instead, they’re taking the hard road—investing in public education, setting clear internal goals, and fostering transparency. As Jean Philippe puts it, “If we can thrive today without borrowing from tomorrow, that’s what sustainability truly means.”
